Have you ever searched for a request, but just couldn’t find it? You knew the words used in the request, but no matter what variation you tried, your search came up dry! We certainly did, and so we set out to improve search in HelpSpot.
Over the last decade of developing HelpSpot, we’ve added a number of ways to automate the system. Automation lets you work faster, get the right tickets to the right people at the right time, and can remove some of the manual aspects of working customer support.
Most of the customer support we do these days takes place through email. While email has many amazing traits, properly conveying meanings and emotions is certainly not one of them.
Categories are the basic building blocks used to organize your help desk. Choosing the wrong categorization strategy will have repercussions throughout your help desk, from inefficiencies in assigning requests to inability to accurately report on the types of requests you’re receiving.